xQc signs $70 million deal with Kick

xQc signs $70 million deal with Kick

17. June 2023 by miranda angeles

News recently broke that one of the world’s top streamers, Felix “xQc” Lengyel, has reached a two-year, $70 million deal with the streaming service Kick. The New York Times has been the media in charge of announcing the agreement signed between the streamer and the new streaming platform.

xQc signs $70 million deal with Kick

According to the information revealed by The New York Times, the initial agreement is for $70 million; however, if xQc manages to achieve some goals during its tenure on the platform, the contract could reach $100 million in two years.

Kick is the platform that has become a strong competitor to Twitch over the last year. Now Kick has reached an important milestone thanks to a significant deal between the streamer and the platform. While Twitch has managed to hold its own against competitors such as Facebook Gaming and YouTube thanks to its significant deals with its top content creators, Kick has emerged as a potential threat.

Kick’s huge growth potential

According to statistics from Streamscharts, Kick has an average of 50k and 200k viewers on each stream. These figures represent great growth potential, remembering that the platform has only been on the market for a very short time.

However, Kick’s growth potential is expected to be much higher, and the average number of viewers in each rebroadcast will increase due to the inclusion of xQc in the service. It is important to mention that the agreement signed between xQc and Kick is not exclusive so that the young content creator can appear on different streaming platforms.

According to information from Kick CEO Ed Craven to the New York Times, xQc can appear on different platforms, so his fans can see him on YouTube, TikTok, and even Twitch. However, the time it appears on those platforms will be much less than its time on Kick.

Now, if we analyze in detail what Kick’s huge growth potential is due to, we can see that Kick’s much lower revenue percentage is one of the most striking features for content creators. Recall that Kick only takes 5% of the revenue from streamers’ subscriptions. If we compare this 5% from Kick with 50% from Twitch, many content creators will prefer to be on the new platform.

xQc’s comments on the agreement signed with Kick

According to the statement published by xQc, the streamer feels much freer working with Kick. The content creator has commented that Kick allows him to do things he could not do before.

On the other hand, xQc revealed that all platforms offered him some deals; however, upon reviewing the Kick deal, the decision to start with this platform was easy.

With the departure of xQc and other Twitch streamers, we can see that the policies of Amazon’s platform are not going down well with content creators. Thanks to that, other platforms are taking advantage to keep growing.