Team Liquid, a prominent esports organization, has made a significant move into the Mobile Legends: Bang Bang (MLBB) scene through the acquisition of STUN.GG, a Southeast Asian organization. This strategic move marks Team Liquid’s entry into the rapidly growing mobile esports market in the region.
The Acquisition
Team Liquid’s expansion into Mobile Legends: Bang Bang comes as a result of their acquisition of STUN.GG, along with its subsidiaries, AURA Esports and ECHO Esports. With this acquisition, AURA Esports and ECHO Esports will be rebranded as Team Liquid ID and Team Liquid PH, respectively.
Competitive Landscape
Both Team Liquid ID and Team Liquid PH compete in the Mobile Legends Professional League (MPL), the premier professional circuit for MLBB in Southeast Asia. This league includes franchised leagues in Indonesia and the Philippines, offering a platform for top-tier competition in the region.
Integration and Growth
The existing staff of AURA and ECHO will join Team Liquid’s global structure, leveraging the organization’s resources and expertise to further develop their presence in the Southeast Asian market. This acquisition provides STUN.GG’s properties with the necessary support to expand their operations under the Team Liquid brand.
Achievements and Fan Base
ECHO has a remarkable track record, having secured victories in the M4 World Championship and the MPL Philippines Season 11 in 2023.
On the other hand, AURA Esports has consistently performed well, achieving consecutive third-place finishes in MPL Indonesia during 2022. Both teams boast a combined fan base of over 10 million across social media platforms.
Future Prospects
The rebranding of AURA Esports and ECHO Esports will take place ahead of the upcoming seasons of MPL Indonesia and MPL Philippines. This strategic move positions Team Liquid as a key player in the rapidly evolving landscape of mobile esports, particularly in Southeast Asia.
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Conclusion
With its entry into Mobile Legends: Bang Bang, Team Liquid solidifies its presence in the mobile esports market and underscores its commitment to fostering growth and innovation within the industry.
As Mobile Legends: Bang Bang continues to gain traction as one of the leading titles in mobile esports, Team Liquid’s expansion sets the stage for exciting developments in the competitive scene.