Unprecedented Success: Cyberpunk 2077 and its Expansion Phantom Liberty

Unprecedented Success: Cyberpunk 2077 and its Expansion Phantom Liberty

6. October 2023 by Valentin Pasetti

In the world of video games, it’s rare to witness the perfect blend of sales success and critical acclaim. CD Projekt Red, the company behind these phenomena, has not only broken records with Cyberpunk 2077 but its expansion Phantom Liberty is shaping up to be a new milestone in the industry.

Sales Records of Cyberpunk 2077

It was on CD Projekt Red’s Investor Day where Adam Kiciński, the company’s president and CEO, revealed that Cyberpunk 2077 has broken the 25 million unit sales barrier. What’s even more striking is that it achieved this feat in less than three years, overshadowing another major hit from the company: The Witcher 3: Wild Hunt.

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Comparison with The Witcher 3

While The Witcher 3 took about four and a half years to reach similar figures, Cyberpunk 2077 did it in a much shorter time. This, despite controversies and issues at its launch that even led to its temporary withdrawal from the PlayStation Store.

The Rise of Phantom Liberty

It’s not just Cyberpunk 2077 that’s in the spotlight. The Phantom Liberty expansion has proven to be a success in its own right. In its first week, it managed to sell an impressive three million units. Moreover, if we break down these sales, we find that 68% of the copies were sold on PC, followed by 20% on PlayStation 5, and 13% on Xbox Series X and S.

Investment and Performance of CD Projekt Red

CD Projekt Red has spared no expense when it comes to Cyberpunk 2077 and its expansion. The company has invested around $125 million in refining and improving the game, striving to restore its reputation. On the other hand, the development of Phantom Liberty cost about $62.7 million, with an additional $21.6 million allocated for its promotion. These figures reflect the company’s commitment and passion for delivering high-quality products.

Successful Investment

For video game enthusiasts and industry analysts, the success of Cyberpunk 2077 and Phantom Liberty showcases the potential of a company that is dedicated and committed to its audience. The combination of quality, narrative, and effective marketing strategies is essential to succeed in such a competitive market.

Despite the hurdles, CD Projekt Red has shown that with effort, investment, and a clear vision, it is possible to overcome adversity and achieve historic sales figures.