SEGA’s Future: Is it sold to the highest bidder?

SEGA’s Future: Is it sold to the highest bidder?

16. November 2023 by Valentin Pasetti

Despite being a highly coveted target for acquisition in the gaming industry, SEGA has clarified its stance on remaining independent and expanding through acquiring new studios.

Shuji Utsumi, COO of SEGA, emphasizes the company’s growth-oriented strategy following its recent acquisition of Rovio, the creator of Angry Birds.

SEGA’s Position on Acquisition Offers


Amidst the surge of studio and publisher acquisitions, SEGA, known for its rich PC catalog and mobile presence in Asia, has always been an attractive target. However, as Utsumi stated in an interview with CNBC, despite the flattery from potential suitors, SEGA is not looking to be acquired.

SEGA and Microsoft: A Missed Opportunity?

SEGA’s name was among those considered by Microsoft as an attractive acquisition prospect, but Microsoft eventually pursued Activision Blizzard instead.

SEGA’s Plan to Acquire More Studios

SEGA’s intent to grow its empire is evident in its recent acquisition moves and long-term strategies.

Building on the Rovio Acquisition

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The acquisition of Rovio is a significant step for SEGA, demonstrating its commitment to expanding its gaming portfolio and venturing into new territories.

A Decade Since Atlus: Ongoing Expansion

Having acquired Atlus, the creator of Persona, ten years ago, SEGA continues to seek growth opportunities, as indicated by Utsumi.

Upcoming Releases and Potential Ventures

SEGA’s approach to growth includes not only acquiring studios but also exploring new licensing opportunities, potentially in the film industry.

Anticipating Like a Dragon: Infinite Wealth

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Scheduled for release on January 26, Like a Dragon: Infinite Wealth is poised to be a landmark title for SEGA, showcasing the company’s ambition and creative prowess.

SEGA’s Future: Expansion over Acquisition

SEGA’s future is marked by strategic growth and expansion. By focusing on acquiring studios and exploring new licensing opportunities, SEGA is set to strengthen its position in the gaming industry while maintaining its independence.