Riot Games recently announced via Twitter the cessation of their partnership with Prime Gaming, attributing the end of this beloved community arrangement to Amazon’s decision not to renew the promotion. This collaboration, highly cherished by fans of League of Legends, Valorant, Wild Rift, and other Riot titles, is set to conclude in March 2024.
Background of the Riot-Amazon Negotiations
Last year’s negotiations between Riot and Amazon were notably protracted, leading to speculation about the continuation of the deal into 2023. However, one year later, these concerns have materialized with both entities failing to reach a renewal agreement.
Impact on the Gaming Community
The Prime Gaming campaign was particularly popular among League of Legends players. Despite some cutbacks compared to the offerings in 2022, the campaign still provided substantial rewards like champions, epic skins, and 350 RP, among others.
Riot Games’ Official Statement
Riot Games’ succinct statement blamed Amazon for the end of the promotion: “An update for players claiming Prime Gaming loot: Prime Gaming has decided not to renew our promotion, meaning the last capsules will end in March 2024 across all our games.
We know this is disappointing and wanted to let you know as soon as possible. You can continue to claim rewards over the next few months, and any Prime Gaming content unlocked before March 2024 will remain on your account.”
Broader Implications for Riot’s Games
This termination doesn’t just affect League of Legends enthusiasts; players of Valorant, Wild Rift, and Runeterra will also feel the impact. Amazon’s new policy seems to shift focus from in-game add-ons, like skins, to offering more full games.
An update for players claiming Prime Gaming loot:
Prime Gaming has decided not to renew our promotion, which means the last capsule drops will end in March 2024 across all of our games. We know this is disappointing, and wanted to let you know as soon as we could.
— Riot Games (@riotgames) December 14, 2023
Context to Recent Events
This development also sheds light on the lack of RP discounts during the recent Black Friday event, a marked departure from previous years’ collaborations that offered reduced RP prices on the world’s leading e-commerce platform.
The absence of such deals was a source of disappointment for bargain hunters, paralleling the sentiment surrounding the end of the Riot-Prime Gaming partnership.
The conclusion of this agreement may lead some players to reconsider their Prime memberships, as the benefits that specifically catered to their gaming interests will no longer be available.