PepsiCo partners with EA Sports ahead of EA FC launch

PepsiCo partners with EA Sports ahead of EA FC launch

13. July 2023 by miranda angeles

This month has been all about EA Sports FC, thanks to the release of the game’s trailer and an exclusive multi-year partnership. We’re talking about PepsiCo, the beverage and food brand, partnering with EA Sports ahead of the launch of the new soccer simulation game.

Pepsico and EA Sports establish a partnership

Two days ago, the well-known beverage and food company PepsiCo announced a multi-year international agreement with video game developer EA Sports. Thanks to this strategic relationship, PepsiCo’s three major brands, Pepsi, Lay’s, and Gatorade, are currently the partners of the EA Sports FC video game.

According to the information revealed by PepsiCo, the entire community will soon know which activations are planned. On the other hand, PepsiCo has also been very enthusiastic about the new partnership with EA Sports. The beverage giant wants to work on in-game projects to provide players with new competition.

Additionally, PepsiCo has commented that this new alliance has the clear objective of offering important activations that unite the world of soccer, video games, and music.

Comments on the Pepsico and EA Sports partnership

PepsiCo’s head of global sports and partnerships, Adam Warner, commented that the multi-year global agreement resulted from a shared agenda. At the moment, we know that this is a multi-year collaboration. However, exact details about the duration of the agreement have not been disclosed.

On the other hand, the important collaboration between Pepsico and EA Sports follows the controversial split between EA and its partner FIFA over the FIFA video game franchise. This controversial separation has led EA to continue its popular soccer game under EA Sports FC.

At the same time, FIFA has a long and close relationship with Coca-Cola, Pepsi’s great rival. In this case, after EA has broken its relationship with FIFA, the developer can expand its collaborations.

EA Sports FC trailer

The first EA Sports FC game is expected to be released later this year, and with Pepsi’s support, EA will have great backing for the launch.

It’s vital to remember that the partnership between PepsiCo and EA Sports will help the industry even though it largely focuses on gaming at a time when some companies worry about seeing a return on their in-game spending.

Turning to the game’s trailer details, EA Sports has included numerous in-game scenes featuring many of the footballers featured on the game’s cover. Among these players are:

  • Kevin De Bruyne
  • Heung-Min Son
  • Alvaro Morata
  • Ederson
  • Verrati
  • Thierry Henry
  • Luis Figo
  • Alaba
  • Van Dijk
  • Griezmann
  • Enzo Fernandez
  • Jude Bellingham
  • Raheem Sterling
  • David Beckham
  • Jack Grealish
  • Sam Kerr
  • Erling Haaland
  • Alex Greenwood

In addition, other celebrities such as Pep Guardiola can be seen. But undoubtedly, the most important detail is the arrival of the first gameplay. Today, July 13, we will know for the first time what EA Sports FC will look like.