NRG Esports and KIA: A Strategic Alliance Leading Up to Worlds 2023

NRG Esports and KIA: A Strategic Alliance Leading Up to Worlds 2023

12. October 2023 by Valentin Pasetti

The esports landscape is constantly evolving and growing. Major brands have recognized the potential of this sector and are seeking innovative ways to collaborate. One of the latest examples of these synergies is the union of NRG Esports with KIA America.

A Partnership with Vision

NRG Esports, firmly rooted in Los Angeles, has made waves by announcing its strategic alliance with KIA America. This announcement is not a minor matter, as NRG is not just another organization in the world of esports: its League of Legends team holds the title of North American champion.

Beyond a Logo on a Jersey

This collaboration goes beyond the mere appearance of KIA’s logo on NRG’s official gear during League of Legends Worlds. Both parties have expressed their intention to create multiple activations and touchpoints that connect LoL fans with the automotive experience offered by KIA.

Through their streaming channels and social media, NRG and KIA will offer exclusive content. From behind-the-scenes that show the day-to-day lives of players, to exclusive interviews and segments that will link the thrilling world of esports with the universe of driving.

NRG: Diversity in Competition

It’s vital to highlight that NRG’s specialty is not limited to League of Legends esports. Their presence in the world of esports is diverse, competing in leagues like the Valorant Champions Tour (VCT) and owning the Overwatch League San Francisco franchise.

KIA: Joining a List of Excellence

With this alliance, KIA America joins a prestigious group of sponsors and partners who have seen NRG’s potential. Among them, names such as Rockstar Energy, ASUS Republic of Gamers, Spectrum, Hot Pockets, and Bud Light stand out, to name a few.

Business Relationship

Strategic alliances in the world of esports are a clear sign of its consolidation in the mainstream. This union between NRG Esports and KIA America will not only benefit both organizations but will also enrich the experience for fans. It will be exciting to see how this collaboration develops in the coming months and how it impacts the esports ecosystem.