McDonald’s and Gen.G Launch “Gaming Leaders of Tomorrow” Program

McDonald’s and Gen.G Launch “Gaming Leaders of Tomorrow” Program

10. February 2024 by Valentin Pasetti

McDonald’s and the South Korean esports organization Gen.G are enhancing their collaborative efforts in the United States with the launch of the “Gaming Leaders of Tomorrow” program. This initiative aims to assist students in organizing esports events, specifically in the East Coast region encompassing D.C., Maryland, and Virginia.

Program Overview

Participants in this program will receive a fixed budget to manage various aspects of event organization, including production, promotion, and talent management. They will be guided by experts from both Gen.G and McDonald’s. In addition, Coca-Cola and the Delmarva Shorebirds baseball team are set to join as supporting partners.


Certification and Career Advancement

Upon completion, students will be awarded a certificate from the “Gaming Leaders of Tomorrow” program and have the opportunity to add their event management experience to their resumes.

The Collaboration History

McDonald’s and Gen.G first joined forces in 2021 with the inaugural McDonald’s Gaming League in the U.S. Their partnership was renewed last year to expand into local markets. Gen.G has also been active in collegiate esports and gaming projects in the U.S.

Gen.G’s Broad Partnership Spectrum

Apart from McDonald’s, Gen.G boasts a diverse array of partners, including apparel brand PUMA, energy drink Monster Energy, and Korean streaming platform AfreecaTV. Recently, they renewed their partnership with LG UltraGear to support their professional teams and the Gen.G Academy program.

A Commitment to Educational Growth

Martin Kim, Chief Revenue Officer of Gen.G, expresses pride in McDonald’s recognition of Gen.G’s long-standing commitment to the collegiate and educational space. He emphasizes the value of real-life experience as a teaching mechanism, aiming to equip students with professional experiences that provide an edge in the job market.

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Empowering Students in Esports Event Management

The “Gaming Leaders of Tomorrow” program represents a significant step towards integrating practical experience in esports event management into educational curricula. This collaboration between McDonald’s and Gen.G is set to offer invaluable experiences and career development opportunities for students passionate about esports.