Manchester City recently announced its partnership with esports organization Gen.G. This partnership aims to expand Man City’s reach in esports.
Gen.G and Manchester City announce partnership for 2023
Manchester City F.C. English league soccer team has allied with Gen.G, the Korean esports organization. The collaboration between the two companies has been dubbed “GEN CITY” This information has been released on the official Twitter accounts of the two companies.
In the official announcement of the alliance between Manchester City and Gen.G, it is commented that Man City F.C. will travel to Seoul in a few weeks to prepare for the upcoming campaign.
In the release, both organizations commented on their excitement about the partnership. For their part, Man City commented: “Champions recognize champions.”
Champs recognise Champs 🇬🇧 🇰🇷 #ManCity 🤝 @GenG
Find out more about #GenCity 👇
— Manchester City (@ManCity) June 19, 2023
On the other hand, the official Gen.G account hints that both organizations have plans to hold special events.
🏆 WELCOME TO GEN CITY 🏆
We’re joining forces with @ManCity to bring you an exciting new collaboration with esports & sports! Keep your eyes peeled for upcoming content pieces, events, and more 🐯⚽#GENCITY #ManCity #GenG pic.twitter.com/gPReLcSGta
— Gen.G Esports (@GenG) June 19, 2023
Gen.G is an esports organization that has managed to cross borders and become a global benchmark in the esports industry. The organization is based in both Shanghai and Los Angeles; however, it was founded in Seoul, South Korea.
Gen.G has established itself as one of the best esports organizations thanks to significant achievements in titles such as VALORANT and League of Legends. Gen.G’s LoL team won the Summer Split 2022, and they managed to take first place in the LCK Spring Split 2023. But that’s not all; the organization also has a clear commitment to the new generations, so they manage an academy to help young people to start their careers as esports professionals.
About Manchester City
Manchester City, an English Premier League soccer team, is present worldwide. The team just finished a historic treble season in which it won the English Premier League trophy, the F.A. Cup, and the UEFA Champions League. It did so after celebrating a victory over local rivals Manchester United. It can be said that Man City, over the years, has accumulated a wealth of success in the beautiful game.
However, Man City has seen the strong growth of esports, so they have branched out and started in that industry. A couple of years ago, the esports team started with FIFA and Fortnite, thanks to its partnership with FaZe Clan. Now Man City wants a wider reach, so it has partnered with Gen.G.
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City Football Group’s media director, Gavin Johnson, has commented that by partnering with Gen.G, they hope to ignite a special synergy in audiences worldwide. With this union between the two companies, they hope to develop exciting experiences for both esports and soccer fans. Gavin Johnson is excited about working with such an important esports organization.
On the other hand, Gen.G CEO Arnold Hur has commented that the organization has long been looking for an esports club to partner with. In addition, he comments that the organization is very happy to work hand in hand with Man City. On the other hand, Arnold Hur states that this alliance intends to broaden the connections for both Gen.G and Man City.