The esports world is witnessing the emergence of a new giant, GIANTX, born from the merger of Spanish organization Giants Gaming and British organization Excel Esports. This new esports club, with operational bases in London, Málaga, and Berlin, aims to compete at the highest levels of international esports starting from 2024.
Strategic Locations for a Global Brand
GIANTX’s choice of locations – London and Málaga, the respective origins of its founding entities, and Berlin, a hub for major esports competitions – signifies its ambition to be a global brand with a strong foothold in both Hispanic and Anglo-Saxon markets.
Vision and Goals for GIANTX
The merger is a strategic move to propel GIANTX among the world’s leading esports companies. By combining the strengths of Giants and Excel, GIANTX is set to expand its geographical presence and tap into new global markets, catering to a vast audience from Hispanic and Anglo-Saxon communities.
Competitive Ambitions in Premier Esports Leagues
GIANTX will make its mark in elite esports competitions like the League of Legends EMEA Championship (LEC) and the Valorant Champions Tour EMEA (VCT) organized by Riot Games. Additionally, it will be part of the Valorant Game Changers circuit and continue participating in the Superliga LoL of the Professional Video Game League (LVP).
Leadership and Ownership Structure
The major shareholder JRJ Group, alongside José Díaz and Virginia Calvo of Giants, will maintain their stakes in GIANTX. José Díaz and Tim Reichert will lead as Co-CEOs, supported by Mark Carter (CCO), Virginia Calvo (CSO), and Oskar Sisi (VP Marketing & Brand).
Merging Professional Structures
The merger unites the professional structures of Giants and Excel into one, forming a team of over 60 employees across London, Málaga, and Berlin, with Berlin being the main sports headquarters. The team also includes players, coaches, and support staff.
Focus on Sports Excellence and Content Creation
GIANTX aims to excel in esports and content creation, offering a unique proposition for fans and commercial partners. This global strategy is set to enhance GIANTX’s position in new markets and audiences.
The Future of GIANTX
The formation of GIANTX marks a new era of growth and evolution. The goal is to establish GIANTX as a top international esports club and compete among the best in the world’s major video game competitions.
A Commitment to Global Reach and Winning Culture
Both José Díaz and Tim Reichert emphasize GIANTX’s global spirit and ambition to become a winning and relevant organization in esports. They are confident in honoring the legacy built by Giants and Excel through hard work, effort, and passion.