The Malaga club seeks to improve the commercial area of the company by closing an agreement with one of the most important agencies in the world.
Giants is one of the most important esports clubs in Spain due to its long trajectory at national and international level and the large number of titles that this club based in Malaga has achieved throughout its history.
Today Giants are in the spotlight again, this time for their commercial side, as they have just announced that they have closed an alliance with SPORTFIVE, one of the most important marketing agencies in the world of esports, which will collaborate with Giants from now on.
Finalmente acaba @TheSisqui en el 33º puesto tras caer contra Kurama.
Un mal torneo no significa nada, la semana que viene volveremos más fuertes.#WeAreGiants pic.twitter.com/vM4BDZF0Hw
— Giants XTRA 💣💥 (@GiantsXTRA) March 12, 2023
Boosting the giants at brand level
The aim of this alliance is to leverage Giants’ sponsorship agreements to ensure the sustainability of the club in the medium to long term, with SPORTFIVE taking charge of promoting and marketing three strategic Giants packages which are naming and main sponsor of the club and naming sponsor of the Home of Giants, the team’s headquarters which is located in Malaga.
In the past, SPORTFIVE has been responsible for closing major deals with sports clubs such as the Allianz Stadium of Juventus, the main sponsor of Atlético de Madrid in LaLiga and the Lakers in the NBA, as well as the official partner of Oppo in the Champions League, while in the field of esports its most famous agreement is to sponsor the collaboration between Banco Santander and the LEC.
“We are very proud to be able to work with a leading agency in its field such as SPORTFIVE. We are sure that they will help us to elevate our commercial strategy both nationally and internationally. This type of alliance brings a lot of value to the company; you only have to look at the size of the partners in which they have participated. In addition, they have a great knowledge of esports, its idiosyncrasies and the agents that make it up, which is a plus. It is an opportunity that will give great results”, said José Ramón Díaz, CEO and co-owner of Giants.