Ex-CEO of TSM and Sponsor of the LCS FTX is Sentenced to 25 Years of Prison

Ex-CEO of TSM and Sponsor of the LCS FTX is Sentenced to 25 Years of Prison

31. March 2024 by Valentin Pasetti

The founder and former CEO of FTX, a now-bankrupt cryptocurrency exchange, has been sentenced to 25 years in prison for orchestrating a massive financial fraud.

Sam Bankman-Fried, aged 32, faced charges of fraud and conspiracy, resulting in one of the largest financial frauds in history, costing customers, investors, and lenders an estimated $10 billion.

Background of the Case

FTX, once one of the largest cryptocurrency exchanges globally, faced a dramatic downfall following Bankman-Fried’s actions. In January 2022, FTX was valued at $32 billion, but allegations of misappropriating funds, fabricating documents, and engaging in fraudulent activities led to its bankruptcy.


Impact on Sponsorship Deals

During its peak in 2021 and early 2022, FTX secured major sponsorship deals with prominent entities in the esports world, including TSM and the LCS.

TSM signed a lucrative 10-year naming rights deal worth $210 million in June 2021, leading to the rebranding of TSM as TSM FTX across its esports titles. Additionally, FTX Tokens worth $1 million were distributed among players and employees.

However, the partnership faced challenges, as regulations prevented TSM from displaying the TSM FTX name in games like VALORANT and League of Legends due to restrictions on crypto sponsors.

In a separate deal, the LCS entered a significant seven-year sponsorship agreement with FTX, resulting in the crypto exchange sponsoring various broadcast segments and graphics.

Fallout and Future Uncertainty

The collapse of FTX and the subsequent legal proceedings against Bankman-Fried cast a shadow over these sponsorship deals. Following FTX’s bankruptcy filing, TSM suspended its partnership with the crypto exchange. The outcome of these legal proceedings raises questions about the possibility of recovering any funds from these deals.



Moving forward, organizations involved in sponsorship deals should conduct thorough due diligence to mitigate the risks associated with partnering with entities susceptible to legal challenges. Clear contractual clauses and contingency plans should be established to address potential breaches or adverse developments.


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