ESL FACEIT Group (EFG), the world’s leading esports and entertainment company, and Qiddiya City, a global destination for entertainment, sports, and culture, have announced a five-year global partnership to support Qiddiya’s goal of becoming the premier gaming and esports destination in the world.
Through this partnership, EFG will engage its 225 million followers worldwide, inviting them to share their vision and help shape the future global gaming and esports district at Qiddiya City.
Advancing the Future of Esports
EFG will leverage creative technology to develop immersive experiences, missions, and stage setups during its global event circuit to inspire fans, players, and partners to help define the future of gaming in Qiddiya City’s Gaming & Esports District.
. @ESL has announced a partnership with Saudi Arabian entertainment and tourism project @QiddiyaGaming.
The five-year deal will see both parties collaborate to develop experiences within the city’s dedicated gaming and esports district.https://t.co/VzkridLs8j
— Esports Insider (@esportsinsider) April 8, 2024
Exclusive Access and Engagement
Players and fans will have exclusive access to district updates during DreamHack festivals, ESL competitions, IEM, and on EFG’s digital esports platform. This includes both high-level circuits and amateur events across ESL Counter-Strike Pro Tour, ESL Challenger, ESL Impact, ESL Dota 2 Pro Tour, DreamHack festivals, and more over the five-year partnership.
Sustainable Growth and Industry Support
The partnership reflects the shared commitment of EFG and Qiddiya to support the sustainable growth of the esports industry by creating multigenerational fan networks in the world’s most promising markets, particularly the Kingdom of Saudi Arabia and the Middle East.
Qiddiya City: A Hub for Esports Innovation
As the World Capital of Gaming, Qiddiya City will host a critical component of Saudi Arabia’s National Gaming and Esports Strategy, driving the next generation of esports. The partnership with ESL FACEIT Group ensures that players, fans, and creators worldwide will play a central role in building this unprecedented center of entertainment and innovation.
Ambition has always been at the core of esports.
Today, we are announcing a five-year partnership with @QiddiyaGaming to fuel the vision of establishing the premier esports and gaming destination in the world🤝
Stay tuned for interactive experiences at #IEM & #ESLOne, and join… pic.twitter.com/k8c4gibSAN
— ESL (@ESL) April 8, 2024
Visionary Leadership and Collaboration
The Gaming & Esports District of Qiddiya City will span 500,000 square meters of gaming space, housing state-of-the-art esports facilities that introduce new ways to view, train, and play. With EFG’s support, these facilities will provide the world’s lowest latency technology infrastructure, ideal for complementing previously announced Esports Bootcamps, sports science performance labs, and technology incubators to stimulate gaming innovation.
Shaping the Future of Gaming
The growth of gaming in the Kingdom has transformed its young and progressive esports scene into a powerhouse that fuels the global community.
This partnership brings us together to drive the industry forward through compelling narratives and can’t-miss global events. Alongside Qiddiya City, we invite the community to help shape the future home of gaming and esports and create a positive impact across the industry.