ESL FACEIT Group Partners with Kick for DreamHack Activations

ESL FACEIT Group Partners with Kick for DreamHack Activations

24. April 2024 by Never

ESL FACEIT Group, a leading esports tournament organizer, has announced a partnership with the streaming platform Kick for their series of DreamHack gaming and esports events. This year-long agreement will see Kick hosting on-site activations during DreamHack Melbourne, Dallas, Atlanta, and Stockholm, focusing on streamers and creators.

About DreamHack

DreamHack, known for its iconic LAN parties and festival-like atmosphere, is one of the oldest gaming and esports event companies in the industry. Owned by ESL FACEIT Group, DreamHack hosts events worldwide, with several planned for 2024, starting with DreamHack Melbourne at the end of April.

Collaboration Details

The partnership with Kick will enable the streaming platform to forge connections between the platform and its creators. At the events, Kick content creators will engage with fans through meet-and-greets, panel discussions, and contests where fans can win prizes.

ESL FACEIT Group partners with Kick for DreamHack activations
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This collaboration marks Kick’s first foray into hosting similar activities in person. Interestingly, DreamHack Summer, set to take place in Sweden in June 2024, has not been included in this partnership, but the other four DreamHack events are part of the agreement.


“Akhil Sarin, Marketing Director at Kick, expressed gratitude to ESL FACEIT Group for recognizing Kick as a brand striving to lead the live-streaming industry. Together, in 2024, DreamHack and Kick will create unforgettable IRL experiences that will last a lifetime.”

About Kick

Kick is a streaming platform prioritizing creators, making it a natural fit to join the DreamHack experience in four major cities worldwide. Kick is known for being backed by the co-owners of and is a prominent competitor of Twitch and YouTube Gaming.

As esports events continue to evolve, partnerships like the one between ESL FACEIT Group and Kick pave the way for innovative experiences that bridge the gap between online and offline communities.