Elon Musk Enters the Streaming World: Is X a Threat to Twitch?

Elon Musk Enters the Streaming World: Is X a Threat to Twitch?

4. October 2023 by madara s

The streaming universe is constantly evolving, and this time it has been the social network X (formerly known as Twitter) that has decided to join the race. Its latest foray into this area promises fierce competition with leading platforms such as Twitch, YouTube, and Facebook. But how serious is this new contender? Well, when Elon Musk decides to show the world the new feature by playing none other than Diablo IV, it’s a sign that things are getting real.

A debut with the CEO in command

Elon Musk’s appearance in the streaming world was not a simple coincidence. The X CEO chose Diablo IV to demonstrate the capabilities of this new function. And it wasn’t casual gameplay: Musk announced he would venture into a level 100 dungeon on “Nightmare” difficulty, all under the quirky alias of cyb3rgam3r420.

During the stream, which lasted about an hour, we were able to witness the prior technical controls and Musk’s early steps in the game. Despite some initial setbacks, like audio issues and a certain slowness to enter a dungeon, the stream was a resounding success. The replay of this live broadcast has already surpassed 3.6 million views on X.

Beyond the game

This new feature from X is just the tip of the iceberg. The platform is innovating with a series of tools that could soon change the way we interact on social media. From audio and video calls to ads, job applications, and an imminent payment system. Although these features are not yet available globally and there is no confirmed date for their launch, the potential is evident.

The gamer behind the tycoon

For many, seeing Elon Musk delve into Diablo IV has been quite a surprise. But the truth is that Musk is no stranger to the world of video games. Besides his advanced character in Diablo, the mogul has enjoyed hits like Red Dead Redemption II and Cyberpunk 2077, a game in which he even considered making a cameo.

X’s new features

X’s foray into the world of streaming is a clear sign that the market continues to expand and adapt to new trends. With giants like Elon Musk backing and promoting these platforms, we can only expect competition to intensify. For lovers of video games and streaming, these are exciting times.