Brawl Stars’ Impact on Mobile Esports: EFG Partnership and Global Expansion Explained

Brawl Stars’ Impact on Mobile Esports: EFG Partnership and Global Expansion Explained

7. April 2024 by Valentin Pasetti

Discover how Brawl Stars, in collaboration with ESL FACEIT Group (EFG), is shaping the landscape of mobile esports through the Snapdragon Pro Series (SPS) Brawl Stars Championship 2024. Dive into insights from Sam Braithwaite, VP of mobile game ecosystems at EFG, regarding the game’s role in mobile esports and its strategic vision.

EFG and Brawl Stars Partnership

The partnership between EFG and Supercell’s Brawl Stars has evolved over time, with the game playing a pivotal role in enhancing the SPS Mobile Masters program.

Braithwaite highlights the collaborative efforts to elevate the quality of broadcasts and production, emphasizing the immersive experiences offered at live events such as the Brawl Stars World Finals and last chance qualifiers.

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Global Mobile Esports Strategy

Braithwaite sheds light on EFG’s commitment to global expansion in mobile esports, focusing on accessibility and regional dominance.

By introducing globally-relevant titles and leveraging regionally-dominant games, EFG aims to create a diverse and inclusive esports ecosystem. The strategic approach includes partnerships with major sponsors like Qualcomm to support and nurture top mobile games.

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Business Insights

Running esports events involves significant challenges and expenses, as Braithwaite acknowledges. However, strategic partnerships with commercial sponsors like Qualcomm streamline the process and enhance scalability.

EFG’s collaboration with Qualcomm establishes a robust circuit for top mobile games, offering sponsors access to diverse audiences and enhancing the overall mobile esports landscape.

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Mobile Esports Accessibility

Braithwaite encourages participation in mobile esports, emphasizing its inclusive nature and diverse range of game genres. From MOBAs to racing games, the Snapdragon Pro Series offers tournaments for every enthusiast, with opportunities for both casual and competitive players.

Esports is ultimately about fun and enjoyment, inviting everyone to join the vibrant mobile esports community.

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As Brawl Stars continues to thrive in the mobile esports scene, its partnership with EFG underscores the industry’s potential for growth and innovation. With a focus on global expansion, strategic partnerships, and inclusive participation, mobile esports is poised to captivate audiences worldwide.