A partnership between Borussia Dortmund and Braune Digital has recently been announced. The German football club establishes this cooperation with the esports platform to increase its presence in the industry.
The partnership between Borussia Dortmund and Braune Digital
Borussia Dortmund has partnered with Braune Digital to work hand in hand on creating and developing a platform. The platform they wish to create will be aimed at video games, starting with FIFA; on this platform, all fans of the German team will be able to play to win prizes in esports.
One of Germany’s leading football clubs is moving further toward esports thanks to the collaboration with Braune Digital. Therefore, thanks to this agreement, Dortmund fans can participate in events on the ETHLETE platform and special cups developed by the club with the new app.
It is important to note that the first competition on the app ended in April 2023; this first cup bore the name “SIGNAL IDUNA eFootball Cup.” Fortunately for all team fans, the second competition is already underway, called “Black Yellow FIFA23 Clash.” These types of tournaments will appear with great frequency in the app, so fans should keep a close eye out for each available tournament.
Comments on the Borussia Dortmund and Braune Digital partnership
BVB’s Head of Marketing and Digitalization, Alexander Mühl, has commented that the football club is very happy to work hand in hand with Braune Digital. At the same time, Mühl affirms that Braune Digital has a great experience in esports and a great focus on using advanced technology, so they have created the application in record time.
On the other hand, as reported by the football club, Borussia Dortmund’s Twitch channel has experienced significant growth thanks to the collaboration with Braune.
About Braune Digital
Braune Digital is an esports-focused platform dedicated to providing each of its clients with solutions for organizing esports tournaments. The company is most popular for its work on FIFA as the video game producer for Electronic Arts.
Braune Digital has created the distinctive covers of the popular FIFA video game series. In addition, Braune Digital has also been part of the creation of the ETHLETE competition platform. FIFA uses this platform for its esports tournaments.
About Borussia Dortmund
Borussia Dortmund, one of Germany’s most successful football clubs, has made a foray into eSports by launching its esports team.
The team competes in several esports tournaments and leagues, including the Virtual Bundesliga, the FIFA eWorld Cup, and the eFootball.Pro League. Borussia Dortmund has also partnered with several esports organizations and companies to enhance its presence in the esports space.
It can be said that the club has recognized the growth potential of esports and aims to attract younger fans by embracing this new form of competition.
Borussia Dortmund’s entry into esports is a testament to the growing popularity and influence in sports and entertainment.