Blizzard Restores Partnership with NetEase: A New Era for Gaming in China

Blizzard Restores Partnership with NetEase: A New Era for Gaming in China

12. April 2024 by Never

Blizzard Entertainment, the renowned video game developer, has unveiled a fresh agreement with Chinese technology company NetEase, marking the revival of their partnership after over a year of hiatus. This announcement signifies the return of Blizzard titles to the Chinese market, ending a period of uncertainty that began in late 2022.

Positive Reception in China

The move has been met with overwhelming positivity from the Chinese audience, who lost access to Blizzard titles in early 2023. This meant that games like World of Warcraft, Overwatch, StarCraft, and Hearthstone were unavailable in the country. In addition to renewing the partnership, NetEase has also teamed up with Blizzard’s new parent company to explore the possibility of bringing new NetEase titles to Xbox consoles and other platforms.

“Blizzard Entertainment and NetEase Renew Agreement to Bring Beloved Titles Back to China; Microsoft Gaming, NetEase Enter Broader Collaboration”
byu/Turbostrider27 inGames

Collaboration and Celebration

During Blizzard’s absence from the Chinese market, Activision Blizzard was acquired by tech giant Microsoft in a $68.7 billion deal that had been in the works since January 2022.

In celebrating our collaborations, we are thrilled to embark on the next chapter, built on trust and mutual respect, to serve our users in this unique community we have built together. Our commitment to delivering a more engaging and creative entertainment experience remains unwavering, and we are excited to see how positive synergies are fostered to encourage and empower collaborations that bring the joy of gaming to a broad community.

William Ding, CEO and Chairman of NetEase

Blizzard and NetEase Realign Interests to Bring Blizzard Games Back to China

Both companies have disclosed that they engaged in ongoing discussions over the past year to bring Blizzard’s video games back to China. Blizzard emphasized that they have successfully realigned their interests to continue supporting players together. Currently, neither NetEase nor Blizzard have disclosed the terms of the agreement.