Apple’s App Store Embraces Streaming Games: A New Era for iPhone and iPad Gaming

Apple’s App Store Embraces Streaming Games: A New Era for iPhone and iPad Gaming

29. January 2024 by Valentin Pasetti

Apple, a tech giant known for its stringent control over app content, has made a landmark move by opening its App Store to streaming game services. This decision aligns with the evolving European regulatory framework and signifies a major shift in the gaming and technology industry.

Impact on iPhone and iPad Users:

  • Previously limited to playing streaming games via web browsers, users will now have direct access to services like Xbox Cloud Gaming and NVIDIA GeForce Now as apps.
  • This marks the end of an era where streaming game apps faced restrictions under Apple’s App Store policies.

Evolution of App Store Policies

From 2020 to 2024, Apple made incremental adjustments to its App Store regulations. Despite these changes, streaming game services continued to encounter significant challenges, primarily due to the requirement of individual game submissions for approval.

Apple Streaming

Recent Developments:

  • Apple’s recent announcement allows developers to submit a single app capable of streaming their entire game catalog.
  • This change is a response to the European Union’s push for more open digital markets.

Enhanced Capabilities and Global Availability

The update to the App Store policies goes beyond merely allowing streaming services. It introduces the possibility of enhanced gaming features, mini-apps, chatbots, and add-ons.

Key Features:

  • Comprehensive game libraries within a single app.
  • Improved streaming capabilities for a better user experience.
  • These changes will be available to users worldwide, expanding the reach of streaming gaming services.

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Implications for Xbox Cloud Gaming and GeForce Now

With Apple’s announcement, services like Xbox Cloud Gaming and GeForce Now are expected to make significant strides on iOS devices. While official statements from these companies are pending, it’s anticipated that iPhone users will soon enjoy a more integrated and accessible cloud gaming experience.

Apple’s Groundbreaking Decision

Apple’s decision is not just a compliance with stricter regulatory frameworks; it’s a significant advancement in how users interact with digital content. This move will likely reshape the landscape of technology and gaming, offering iPhone and iPad users an unprecedented gaming experience.