Adidas Partners with Esports World Cup: Collaboration Details

Adidas Partners with Esports World Cup: Collaboration Details

21. June 2024 by Valentin Pasetti

Adidas has officially become a sponsor of the Esports World Cup, providing exclusive products to players and staff. This partnership marks a significant step in the fusion of sportswear and esports.

Partnership Highlights: Adidas’ Role and Contributions

Adidas will serve as the official sponsor of the Esports World Cup. The partnership includes:

  • Exclusive Apparel: Adidas will supply a unique line of clothing for players.
  • Event Staff Attire: Event staff will receive special Adidas-branded shirts designed specifically for the Esports World Cup.

esports world cup adidas partnership

Event Details

The Esports World Cup, organized by the Esports World Cup Foundation, is set to take place in Riyadh, Saudi Arabia from July 4 to August 25, 2024. This partnership aims to support the participants’ journey to victory.

Adidas’ Expanding Presence in Esports

Adidas has been steadily increasing its presence in the esports industry:

  • 100 Thieves Collaboration: In May 2024, Adidas teamed up with 100 Thieves to launch a co-branded product line.
  • Gamers8 Partnership: In July 2023, Adidas collaborated with the Esports World Cup Foundation for the Gamers8 event, which has since been replaced by the Esports World Cup.

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Commitment to Esports

Adidas’ ongoing involvement highlights its dedication to connecting with the passionate esports community and fostering innovation within the industry.

Esports World Cup Overview

The Esports World Cup will showcase a diverse array of esports titles, including:

  • Dota 2
  • League of Legends
  • Apex Legends
  • Call of Duty: Featuring tournaments for Modern Warfare 3 and Warzone

Additional Partnerships

In preparation for its inaugural event, the Esports World Cup has secured numerous partnerships:

  • Esports Awards: Partnered to enhance the industry’s award ceremonies.
  • Barn’s Coffee and KitKat: Collaborations to enrich the event experience.

Statements on the Partnership

Mohammed Al Nimer, Director of Sales for the Esports World Cup, expressed enthusiasm about the partnership:

The Esports World Cup is proud to partner with Adidas, a brand that embodies the spirit of competition and innovation. This collaboration allows Adidas to connect with a passionate and dedicated fan base, presenting a unique opportunity to engage with the rapidly growing esports community. We look forward to co-creating innovative experiences that excite fans and elevate the esports landscape.

Arabia Saudita Esports


The partnership between Adidas and the Esports World Cup signifies a major milestone in the integration of sportswear brands into the esports arena. As the event approaches, fans can expect a fusion of competitive spirit, innovation, and exclusive Adidas apparel that enhances the overall experience.